Demmler GmbH: Over 150 Years of Quality from Berlin – With EDI Processes That Simply Run

How a family-owned manufacturer fully automated its B2B communication - and has relied on 100% availability for years. Demmler GmbH has stood for premium paper products "Made in Berlin" for over 150 years. From doilies and muffin cups to praline capsules and decorative items, the family-owned company supplies retail chains, wholesale and retail businesses, the confectionery industry, bakeries, hotels and restaurants worldwide - all from its production site in Berlin.

At a Glance

• Customer: Demmler GmbH, Berlin – manufacturer of premium paper products for bakery, patisserie & gastronomy since 1867
• Industry: Paper products / Bakery & gastronomy supplies
• aurebus Service: B2B Integration Cloud Fully Managed Service
• Result: 100% process availability over years – zero operational disruptions
• Connected partners: Companies and trading partners across various retail segments, including grocery retail, DIY and home improvement, department stores, toy and stationery retail, offi ce supplies/PBS, wholesale, purchasing cooperatives, and international retail organizations.

Starting Situation

Demmler’s trade partners – ranging from DIY stores to supermarkets, department stores and specialist trade cooperatives – each have specific requirements for electronic business data exchange. Orders, invoices and inventory reports must be transmitted reliably, in the correct format and in a timely manner. For a mid-sized company focused on production and product development, building and operating its own EDI infrastructure represents a signifi cant effort – both technically and in terms of personnel.

Demmler was looking for a solution that would cover the entire EDI operation without permanently tying up internal IT resources: a fully managed service that runs reliably and allows the company to focus on its core business. 

The Solution

Since 2019, Demmler GmbH has been using the B2B Integration Cloud Fully Managed Service from aurebus. All EDI communication runs via the aurebus cloud platform, powered by the SEEBURGER Business Integration Suite.

As part of the managed service, aurebus handled the onboarding of all relevant trade partners – including grocery retail, DIY and home improvement, department stores, toy and stationery retail, office supplies/PBS, wholesale, purchasing cooperatives, and international retail organizations. Communication is conducted via standard EDI protocols and standard adapters. The key business message types processed include orders, invoices, inventory reports and other document types.

After the initial setup and a few adjustments in the early phase, the service has proven to be exceptionally stable. Day-to-day operations require no manual intervention from Demmler. aurebus takes full responsibility for operations, monitoring and maintenance – a true autopilot for B2B communication.

A noteworthy aspect of this partnership: although the daily transaction volume of approximately 20 transactions per day is relatively modest, the fully managed service covers all essential business processes. This demonstrates that professional cloud-based EDI operations deliver value even at lower transaction volumes – by reducing manual effort to an absolute minimum while providing process reliability at the highest level.

Results

The collaboration with aurebus has delivered measurable and tangible benefits for Demmler for years:

• 100% process availability: Demmler’s EDI processes have been 100% available throughout the entire duration of the partnership. There has not been a single operational outage in recent years.
• Zero operational effort on the customer side: After the setup phase, no operative intervention by Demmler is required. The entire operation runs in the background – fully managed by aurebus.
• No operations-related communication needed: The service runs so smoothly that there has been no occasion for problem-related discussions between Demmler and aurebus over the years. A quality indicator that speaks for itself.
• Efficient coverage even at lower volumes: With approximately 20 transactions per day, the project demonstrates that a fully managed service makes economic sense not only at high volumes – but wherever reliability and operational relief are the priority.
• Broad partner coverage from a single source: Nine trade partners from different industries – DIY stores, grocery retail, department stores, specialist trade cooperatives – are served via a single centralised platform.

 “We focus on what we have done best for over 150 years: manufacturing premium products. The fact that our EDI processes simply run – reliably, quietly and without us having to worry about them – that is the greatest value of our partnership with aurebus. We are very satisfied with the support and services provided by Aurebus and believe in a long-term collaboration.”

Dirk Bacher, Managing Director, Demmler GmbH

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About the Customer
Demmler GmbH, headquartered in Berlin, is a long-established family business that has been manufacturing premium paper products for the bakery, patisserie and gastronomy sectors since 1867. The product range includes doilies, baking moulds, muffin cups, praline capsules and decorative items. Demmler produces at its Berlin site and supplies customers worldwide – from retail chains and the confectionery industry to bakeries and private households. The company holds FSC, IFS HPC and ISO 9001:2015 certifications.

About aurebus
aurebus consulting GmbH is a SEEBURGER Premium Partner headquartered in Brühl near Cologne, Germany. For more than 20 years, aurebus has supported companies in implementing, migrating, and operating